Tuesday, July 29, 2014

July and the Single Heart: 7th in the Single Heart Series by Vi Zetterwall - FREEBIE!

July and the Single Heart: 7th in the Single Heart Series by Vi Zetterwall
FREE

The Coin of Luck lands between a rock and a hard place.



29 year old, July Harris, has the entire fortunes of her conniving family riding on her. In order to fulfill her grandfather’s will, she must select a husband from among five strangers in less than two months. With the clock ticking, she makes a decision at the last moment that rocks her family’s world. And nothing turns out as she expected.

Excerpt:

William made a strong impression on her. At one point, they were discussing marketing for a small business like the restaurant they were at that evening. He said, “The wonderful aspect of helping a small company market itself is the process of helping them understand who they are. I mean, you should see their eyes light up when we talk with them and suddenly they begin to realize what they look like to other people. Some of them have never even thought about what their own USP is and when we help them identify it, well, it’s really something.”

July was hanging on every word. “USP? I’m sorry, I should probably know that, but what is it?”

William smiled gently. “USP is their essence. It’s who they are—their Unique Selling Proposition. Every business, and for that matter every person, has one. You just have to figure it out, and then, when you do, well, you build your ad campaign around it.”

“I’m still not sure I understand. I mean, for example, what is the USP for this restaurant?”

William answered immediately, “Well, they specialize in Ethiopian food, served just as they do in Africa. That is very unique and they should push that to the hilt. And I realize that probably sounds obvious but many businesses try too hard to appeal to a broad market and end up missing the mark altogether. Companies need to have a laser-like focus on their USP.”

“That…that is fascinating. I have to admit, I don’t say that very often, but I love to learn new things and I find that very interesting.”

William looked at her closely and smiled at her. “You know, you have a USP too. Everyone does, really. Would you like to know what I think it is?”

Slightly skeptical, July ventured, “Is this the part where you flatter me and I love it?”

William laughed. “Well, the cool part about USP’s is that they are always flattering. After all, you aren’t going to promote yourself by talking about something uncomplimentary, right?”

It was July’s turn to laugh. “True. So what is my USP?”

William looked at her and softly, with almost a conspiratorial tone, whispered, “You are inquisitive. And you take great joy in learning new things. I think that makes you unique and very attractive. Too many people have blinders on, and as they grow older, they quit seeking the new and start gravitating back toward the old. You, July, are different.”

That moment felt almost like magic to her. She moved William up to the top of the ‘no-cut’ list.

 

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